SERA TAJIMA

SERA TAJIMA

Founder of Craft, Impact Investor, Startup Advisor, Principal Designer. I’m on a mission to consciously design for humanity and the planet.

Founder of Craft, Impact Investor, Startup Advisor, Principal Designer. I’m on a mission to consciously design for humanity and the planet.

Anfisa Bogomolova

Anfisa Bogomolova

Host, Honest UX Talks

We had such an informative podcast interview about growth design. Sera is an incredibly well spoken designer!

Kirsten Inlaw

Kirsten Inlaw

Coaching Client

Sera is worth every single penny! She helped me prepare for my upcoming Whiteboard Design Challenges and have me the tools needed to be successful in any prompt that is given to me. She provided in depth and personalized feedback on how I can improve my process and provided best practices to ensure I stood out as a candidate. I received great feedback from facilitators across multiple companies on my process and execution. I also purchased her Whiteboard and Product Design Interview templates which have help immensely during this interview process. I highly recommend Sera for coaching as your grow in your product design career.

Maria Almeida

Craft student

I really enjoy my time here at Craft's Product Design Accelerator, as someone who came from a different Bootcamp I can see how this was thoughtfully created to fill the gaps other courses have.

Stacy Padiernos

Stacy Padiernos

Coaching Client

Sera is providing such a huge need in this market and she can really capitalize on helping so many designers during such a hard time in the tech industry right now. I'm a senior designer and I couldn't have done this with out her!

Kimberly

Kimberly

Coaching Client

My portfolio review session with Sera was exceptional, everything I had hoped for and more. I was provided with really detailed, actionable feedback that has given me a path forward in improving my portfolio. I also appreciated that the review was so collaborative, Sera didn't just provide notes, I was asked a lot of questions about my process and what I wanted my portfolio to reflect. I highly recommend her!

Tim McCoy

Tim McCoy

VP Design, Zendesk

Sera is one of the most thoughtful designers I’ve come across in a long while. Her insights are consistently on point and her methodology thorough yet flexible. She’s got a terrific work ethic, great communication style, and an eye for detail.

Veronica Lin

Veronica Lin

Coaching Client

Sera took time out of her busy schedule to meet with me, understand my goals and help me practice for an upcoming interview. She gave me detailed, actionable feedback and a lot more confidence in myself, going into my job search. I can tell she deeply cares and doesn’t offer generic advice that isn’t going to help you succeed

Dominique Vias

Coaching Client

Currently dealing with issues that has been affecting my career. I was worried what I had to share with Sera on our first coachign session would be too much to grasp in one session. Her wisdom as a design professional was evident even in just 30 minutes. Not only did she understand my situation, but she was able to uncover the possible root cause to some of my issues that I didn't realize myself. She provided advice on key aspects of my life (career, self) which were simple enough for me to get under way, but also fundamental for my path to getting better.

Celeste Colantino

Celeste Colantino

Coaching Client

From start to finish, Sera is there to genuinely help and generous with her knowledge of the industry. The insights she shares are incredible valuable and actionable. I went from totally stressed and stuck to making “next level” progress after a 30 minute call. I’m incredibly grateful.

Stacy Gomez

Stacy Gomez

Craft student

The Craft's accelerator has been instrumental in propelling my growth as a designer. I firmly believe that no other program could have provided me with the level of knowledge and support that I've experienced here.

Dexter Sulit

Dexter Sulit

Craft student

I have learned so much in the past few months. The material is great and my coach, Jeremy, has been amazing. I didn't know what to expect, and I don't know how other bootcamps are, but the videos that Sera has set up are really good. I am almost done with my first case study and I honestly couldn't have done this kind of work without this bootcamp.

Evelyn Kim

VP Design, BetterUp

Sera was a leader who drove the product process and decision making. She was very proactive in communicating to the team, especially as we built a team around the work that she was doing focused on one segment of the market. We look for a bias towards action and Sera definitely took ownership. Her ability to go into the research and know how to execute was impressive. Behind the scenes, she knew how to find the resources and answer questions. She managed challenges as they came and fixed it, with no oversight. It was great!

Ian Wong

Ian Wong

Coaching Client

Sera is not only an amazing coach who cares about my growth and worries as a designer but also as a person. I love talking to her and having catch-ups each session. She has a wealth of experience and knowledge about being a designer and working together as a digital team. I definitely recommend her to anyone who needs help or support.

Learn design with The Craft

sustainable growth for your product.⚡️

sustainable growth for your product.⚡️

“The hard part of running a business is that there are a hundred things that you could be doing, and only five of those actually matter, and only one of them matters more than all of the rest of them combined. Figuring out there is a critical path to focus on and ignoring everything else is really important. The only way to generate sustained exponential growth is to make whatever you're making sufficiently good. "

“The hard part of running a business is that there are a hundred things that you could be doing, and only five of those actually matter, and only one of them matters more than all of the rest of them combined. Figuring out there is a critical path to focus on and ignoring everything else is really important. The only way to generate sustained exponential growth is to make whatever you're making sufficiently good. "

Sam Altman