Design for Conscious Product-Led Growth

Elevate your design leadership: connect creativity to business growth, measure your impact, and transform stakeholder relationships. 📈⭐️🌎

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Host

Sera Tajima

Design Partner, Founder, Climate Tech Investor

Webflow, Zendesk, UC Berkeley Alum

Background

COURSE OVERVIEW

Who Is This For?

Experienced Designers

who want to become more strategic with their work.

Design Teams

who want to get the most out of their design process and collaboration.

Entrepreneurs, Founders

who want to create a design led company that grows responsibly.

Tangible Outcomes You Gain

Tangible Outcomes

Design for People & the Planet

Discover how to balance business success with environmental and social responsibility. Understand the critical need for sustainable practices in a world of finite resources. Explore key concepts like planetary boundaries, long-term retention, and social equity to inform your design decisions and create products that prioritize both user and planetary well-being. Learn to shift from extractive to regenerative design practices, empowering you to advocate for and implement solutions that not only benefit your company but also contribute positively to the future of our planet.

Speak the Language of Business

Leverage the power of metrics and learn how to effectively communicate your design's impact on key business objectives. Master the art of translating your creative work into tangible ROI, using frameworks like AARRR and growth loops to showcase how your designs drive sustainable growth. Gain the confidence to articulate your value to stakeholders, bridging the gap between design and business goals while considering the long-term impact on people and the planet.

Data Driven Design

Master the art of data-driven design by learning to leverage both quantitative and qualitative metrics to inform and validate your design decisions. Discover how to set meaningful north star metrics, formulate hypotheses, and conduct experiments that drive continuous improvement and innovation in your products. Gain a nuanced understanding of when and how to apply different measurements, recognizing their limitations and potential pitfalls, to ensure your data-driven approach enhances rather than hinders your design process.

COURSE CONTENT

This Course Includes

COURSE CONTENT

Comprehensive Content

20+ video lessons

Lifetime access to course materials

Case Studies to apply your learnings

Accelerate your impact

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Satisfaction Guarantee

Your investment is risk free! If you participate, complete the course and are not satisfied, we will refund you up to 5 days after completion.

TESTIMONIALS

Success Stories from Our Designers

TESTIMONIALS

Success Stories

Orlando
Sera's growth design workshop was truly inspiring and motivating. Her approach was both insightful and impactful, and her presentation was clear and concise, making it easy to grasp. I really enjoyed the interactive sessions with the other participants, as well as the guest speaker who added valuable real-world perspectives. I would recommend this to anyone interested in creating design work that has a sustainable impact on a global and human scale.
Ian
A big thank you for Sera, this was a great introduction to growth design. I loved the content and especially the clear delivery, making it easy for you to start putting this in action. As a product designer, I've gained a new perspective on how to make a more significant impact while ensuring sustainability in product development.
Lucia
I enjoyed very much how clear and concise Sera delivered such extensive information and made it fun interacting with other designers and inviting a guest to talk about real world experience at Miro. I would recommend to anybody at any level in the world of product design and business strategy.
Tara
Holy shit Sera Tajima has such an amazing class in growth. I learned so much. It’s common sense stuff that I didn’t know was there until it was pointed out. She’s super good at teaching. Win for me, muthaduckers! This is the thing: people talk about growth hacking… people talk about sustainability… but NO ONE talks about Sustainable (responsible) Growth. Given the field I’m in (AI UX) this is direly needed because everyone wants more compute, but for what exactly? To make another plug in there’s already hundreds of? Sera’s framework is chef’s kiss. 🧠
Orlando
Sera's growth design workshop was truly inspiring and motivating. Her approach was both insightful and impactful, and her presentation was clear and concise, making it easy to grasp. I really enjoyed the interactive sessions with the other participants, as well as the guest speaker who added valuable real-world perspectives. I would recommend this to anyone interested in creating design work that has a sustainable impact on a global and human scale.
Ian
A big thank you for Sera, this was a great introduction to growth design. I loved the content and especially the clear delivery, making it easy for you to start putting this in action. As a product designer, I've gained a new perspective on how to make a more significant impact while ensuring sustainability in product development.
Lucia
I enjoyed very much how clear and concise Sera delivered such extensive information and made it fun interacting with other designers and inviting a guest to talk about real world experience at Miro. I would recommend to anybody at any level in the world of product design and business strategy.
Tara
Holy shit Sera Tajima has such an amazing class in growth. I learned so much. It’s common sense stuff that I didn’t know was there until it was pointed out. She’s super good at teaching. Win for me, muthaduckers! This is the thing: people talk about growth hacking… people talk about sustainability… but NO ONE talks about Sustainable (responsible) Growth. Given the field I’m in (AI UX) this is direly needed because everyone wants more compute, but for what exactly? To make another plug in there’s already hundreds of? Sera’s framework is chef’s kiss. 🧠
Orlando
Sera's growth design workshop was truly inspiring and motivating. Her approach was both insightful and impactful, and her presentation was clear and concise, making it easy to grasp. I really enjoyed the interactive sessions with the other participants, as well as the guest speaker who added valuable real-world perspectives. I would recommend this to anyone interested in creating design work that has a sustainable impact on a global and human scale.
Ian
A big thank you for Sera, this was a great introduction to growth design. I loved the content and especially the clear delivery, making it easy for you to start putting this in action. As a product designer, I've gained a new perspective on how to make a more significant impact while ensuring sustainability in product development.
Lucia
I enjoyed very much how clear and concise Sera delivered such extensive information and made it fun interacting with other designers and inviting a guest to talk about real world experience at Miro. I would recommend to anybody at any level in the world of product design and business strategy.
Tara
Holy shit Sera Tajima has such an amazing class in growth. I learned so much. It’s common sense stuff that I didn’t know was there until it was pointed out. She’s super good at teaching. Win for me, muthaduckers! This is the thing: people talk about growth hacking… people talk about sustainability… but NO ONE talks about Sustainable (responsible) Growth. Given the field I’m in (AI UX) this is direly needed because everyone wants more compute, but for what exactly? To make another plug in there’s already hundreds of? Sera’s framework is chef’s kiss. 🧠
Orlando
Sera's growth design workshop was truly inspiring and motivating. Her approach was both insightful and impactful, and her presentation was clear and concise, making it easy to grasp. I really enjoyed the interactive sessions with the other participants, as well as the guest speaker who added valuable real-world perspectives. I would recommend this to anyone interested in creating design work that has a sustainable impact on a global and human scale.
Ian
A big thank you for Sera, this was a great introduction to growth design. I loved the content and especially the clear delivery, making it easy for you to start putting this in action. As a product designer, I've gained a new perspective on how to make a more significant impact while ensuring sustainability in product development.
Lucia
I enjoyed very much how clear and concise Sera delivered such extensive information and made it fun interacting with other designers and inviting a guest to talk about real world experience at Miro. I would recommend to anybody at any level in the world of product design and business strategy.
Tara
Holy shit Sera Tajima has such an amazing class in growth. I learned so much. It’s common sense stuff that I didn’t know was there until it was pointed out. She’s super good at teaching. Win for me, muthaduckers! This is the thing: people talk about growth hacking… people talk about sustainability… but NO ONE talks about Sustainable (responsible) Growth. Given the field I’m in (AI UX) this is direly needed because everyone wants more compute, but for what exactly? To make another plug in there’s already hundreds of? Sera’s framework is chef’s kiss. 🧠

SYLLABUS

What You Will Learn

SYLLABUS

What You Learn

Cross the Threshold

Growth Hacking 101

Data Driven Design

Swipe Sera's Blueprint

Growth at Miro

Conscious Design

The Craft teaches you how to be a conscious designer. Start asking,

"What is the opportunity here that will have the highest point of impact for the business?”

Self-Serve Video Lessons

$299

$27.70/12mo. with Klarna

20 in-depth lessons

Projects to apply learnings

Slack Channel

Lifetime access to course

Start learning now

Live Cohort

$799

Everything +

2 week cohort

6 live workshops

Group projects

Direct access to instructor

Playbook

Explore the live cohort

Playbook

$20

Fundamentals of Business Growth

Growth Hacking 101

Business Case Studies

100+ Ways to Consciously Design

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Need a payment plan Reach out hi@the-craft.io

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