Host
Sera Tajima
Growth Advisor, Climate Tech Investor, Founder
Why Take This Training
As product leaders advance in their careers, three critical challenges emerge:
Challenge 1: Measuring and communicating design success beyond design thinking and aesthetics.
Challenge 2: Getting stakeholder buy-in for strategic decisions that impact business growth.
Challenge 3: Balancing user needs with business objectives while considering broader systemic impacts.
This course empowers technologists to become strategic leaders who can:
⚡️ Connect design decisions directly to business outcomes and growth metrics
⚡️ Build influence with stakeholders through data-driven design processes
⚡️ Lead responsible growth initiatives that consider users, business, and ecosystem impact
⚡️ Measure and demonstrate the ROI of design work in their portfolio
Transform from a user-centered designer into a strategic design leader who can drive product led growth, influence decisions, align teams, and create measurable business impact while maintaining conscious design practices.
COURSE OVERVIEW
Who Is This For?
Experienced Designers
who want to become more strategic with their work.
Design Teams
who want to get the most out of their design process and collaboration.
Entrepreneurs, Founders
who want to create a design led company that grows responsibly.
A Strategic Framework for Growth Design at Every Level of Product Building
Master the principles of sustainable growth through AARRR and the growth loop. Transform your approach to product building and measure impact; measure acquisition, activation, retention, monetization, and more.
Holistic Data-Driven Design Leadership Skills
Learn to leverage data effectively in your design process, speak the language of business stakeholders, and make decisions that drive measurable outcomes using quantitative and qualitative data that speaks for itself.
Practical Tools for Stakeholder Management & Executive Buy-in
Gain concrete techniques for building influence, documentation practices, presenting design work to business leaders, and getting buy-in for strategic initiatives. Turn stakeholder relationships from challenging to collaborative.
4 Workshops on Real World Scenarios to Exercise Growth Thinking
Learn from successful growth initiatives at companies like Webflow. Go beyond theory with hands-on application of growth frameworks. Work alongside a team of designers, receive targeted feedback on your project, and leave each session with actionable strategies you can implement.
2 Frameworks that go Beyond End-Users and Business Goals
Understand the limits to growth, how to growth sustainably, and how to think about systemic change through lenses that go beyond end-users and business goals. Use Sera's Sustainable Futures Prism and the Triple Piko from indigenous Hawaiians to apply systems thinking.
4 Guest Speakers From Top Companies on How to Apply Growth (Netflix, Miro, Webflow, Growthmates)
Learn from industry leading growth experts on how teams operate, core principles, and a behind the scenes look at projects and measurable outcomes. 4 recorded talks.
Sera’s course is an elegant blend of engagement and active listening. Her resources, videos, and playbook are so good, you’ll wonder if she’s secretly trying to spoil you. The live classes have a mix of perspectives from professionals at every level, making every discussion insightful and energizing. Sera’s personality shines through every step of the way, making this course a lively, human experience that keeps you hooked. It’s fun, fresh, and nothing like the business classes you’ve barely survived before. Her humor and authenticity turn what could be just another lecture into something you’ll actually enjoy and maybe even look forward to.
Orlando, UX Designer
Alysa, Growth Designer Adobe
An amazing opportunity to be taught by an incredible design leader in the growth and sustainability space! Sera's course is so rich in content you can immediately apply to your work, from the modules, to additional resources, to having guest speakers like Ran Liu. I also enjoyed the live group discussions and the Slack community Sera has built, we had an awesome cohort!
Francisco, Product Designer
It's incredible to say I came to the cohort having no idea what Growth Design was. Sera does an incredible job dissecting Growth, making a cohort that's accessible for early career designers, yet providing a robust framework to apply it at the highest levels (as shown by the guest speakers she brings, check them out!). Very impressed with the quality of the content, and the effort put into this cohort. Easily 10/10 recommend.
Elvis, UX Engineer
This was a course I'm glad I took cause the level of shift it made to my mindset, work approach is quite phenomenal. Good enough resources, practical workshops where you get to realize you have a mindset for conscious growth that you never knew about, and overall the ability to think like a product person, Sera's course brought all of these awareness for me and I'll 100% say you take this course also.
SYLLABUS
Start asking,
"What is the opportunity here that will have the greatest impact for the business, user, society and the planet?”
Growth Design Playbook
$20
Fundamentals of Business Growth
Growth Hacking 101
Data Driven Design Principles
Business Case Studies
Get Started Checklist
Metrics Cheat Sheet
100+ Conscious Design Ideas
Get it now
Growth Design 101
$88
Fundamentals of Growth Design
Growth Hacking 101
Growth Design 101
Growth Project Examples
Miro Case Study
Student Takeaways
Practical Retention Exercise
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PLG Design for a Sustainable Future
$499
4 interest-free payments of $124.75
30 Video Lessons
Projects to Apply Learnings
2 Proprietary Frameworks
4 Recorded Guest Speakers From Top Tech Companies
Comes with Playbook
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PLG Design Live Training
$799
30 Video Lessons
2 Week Cohort
6 Live Workshops
2 Proprietary frameworks
4 Recorded Guest Speakers From Top Tech Companies
1 Live Guest Talk
Comes with Playbook
1 Yr Subscription to Conscious Tech Newsletter
Explore the live cohort
Live Corporate Training
$8k
Starts at 8k. Email for custom assessment.
30 Video Lessons
6 Live Workshops
2 Proprietary frameworks
4 Recorded Guest Speakers From Top Tech Companies
1 Live Guest Talk
Comes with Playbook
1 Yr Subscription to Conscious Tech Newsletter
Start Conversation
If you purchase Growth Design 101, you can use it as a credit to upgrade to PLG Design for a Sustainable Future.
For corporate training, reach out team@conscioustechventures.com
30+ video lessons
Lifetime access to course materials
Case Studies to apply your learnings
Accelerate your impact
Get the Course